Haidée Drew is an award winning designer Her ranges are inspired by historical collections to create functional design with a sense of nostalgia whilst retaining a strong contemporary aesthetic and timeless feel. 

 

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accessories

Interior Accessories designed and made with 'Everyday Extravagance' as an enduring theme at the heart of each collection. 

 

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bespoke

Highly sought after, collaborative projects have brought forays into the architecture, interior design and designer gift world.

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MUSEUMS 

Inspired high end products developed from exclusive access to public and private Museum collections, and residencies.   

 

Decoration simplified

With reduced geometric lines and faceted forms this collection has a strong contemporary aesthetic and a timeless feel. Dress any interior to give it a touch of everyday extravagance, Deconstructed comprises of mirrors, wall hooks, candle holders, candelabra's and functional center pieces. Available in a natural and monochrome palette and crafted from birch, steel and acrylic.

 
 

new technology meets handmade

Digital Soane, was a competition organised in collaboration with the Royal College of Art, and with the support of the Jerwood Charitable Foundation. In March 2014, the bust of Sir John Soane, which sits centre stage in the Museum’s Dome Area, was 3D scanned and digitally shattered. The fragmented pieces were then used as the starting point for a new object created by RCA Jewellery & Metal graduates.

Haidée's winning ‘Collar’ Vase dramatically contrasts between the flowing organic replica of the fragment, and the angular facades that attribute its function. The piece has retained the feeling of a fragment or a slice of the bust; this with the combination of the naturalistic white marble material will give the impression that you actually have a piece of Sir John Soane’s bust on your mantelpiece. The vase has been designed to hold one large flower or a small flower arrangement, the lean of the vase assists in the arrangement. Haidée has developed two more vases for Sir John Soane's Museum. They are aptly names 'Brow' Vase and 'Drape' Vase and were developed from selected fragments and cast in Marble and granite jesmonite.

 
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FUNCTIONAL DECORATION

 

Handled chopping boards inspired by the v&a’s silver galleries. The sustainably manufactured bamboo allows for intricacy whilst still retaining strength. The handles based on traditional silverware give an air of luxury and additional function. The handled collection is available in five styles and designed to fit together to make a set. 

 

TIMELESS DESIGN TO ADORN ANY WALL

 

Clean lines and silhouetted designs give Ara mirrors their contemporary look and timeless feel. They are inspired by over one hundred years of mirrors and hand mirrors. Made from acrylic they are surprisingly light and are hung from a delicate brass chain. They sit beautifully on their own, in a small cluster or as the whole collection. 

 

ELEGANTLY FUNCTIONAL

Porcelain wall hooks inspired by 1930's kitsch. These elegant ducks can hang in any direction so you could have them swimming or flying in formation across your wall. Handcrafted by slip casting in Haidée's London Studio, and glazed in clear gloss (white) or a traditional celedon green. 

 

architectural stories

A homage to east London architecture, significant buildings with their own personal history, recreated with function and created from birch ply and acrylic. 

 
 

Balfron BOX is a contemporary version of a Victorian Fern Case, inspired by Haidee's home in the listed Brutalist Tower. After the great exhibition of 1851 Fern cases and Terrariums became  immensely popular, Ferns and then orchids were displayed in people homes as a show of opulence. BALFRON BOX pays homage to this time and to Erno Goldfinger the architect of the iconic Building in Poplar

 
 

BOX Factories is a collection of boxes that pay homage to the historical warehouses and wharf's of Hackney Wick on the edge of the Olympic Park. They were originally shown at Hackney Wicked Art Festival at Vittoria Wharf Studios. And then again at the Victoria & Albert Museum takeover. Each building has a unique history, from war tales of boxing gas masks to the labyrinths of artist studios that are there today. The boxes have since been featured in Elle Decoration and Homes & Gardens, and have brought about many bespoke commissions.