HAIDEE IS A DIGITAL SOANE COMPETITION WINNER

Sir John Soane’s Museum has announced the winners of The Digital Soane, a competition organised in collaboration with the Royal College of Art, and with the support of the Jerwood Charitable Foundation. Designs by RCA Alumni Michael Hurley, Hannah Louise Pittman, Haidée Drew, Molly Perrin, Max Warren, Maria Militsi and design duo Schram & Sandhu were chosen by an expert panel of judges for their imaginative approach to the brief, and innovative reinterpretation of traditional techniques. The digital fragments, 3D printed in various materials, were given to the designer makers who have reinterpreted them into a range of products to be displayed and sold in the Museum’s shop. The pieces vary from a nostril-shaped fragrance dispenser, a collar vase and a light that appears to levitate.

In March 2014, the bust of Sir John Soane, which sits centre stage in the Museum’s Dome Area, was 3D scanned and digitally shattered. The fragmented pieces were then used as the starting point for a new object created by RCA Jewellery & Metal graduates through the programme’s ‘Thinking Digital’ initiative led by tutors Birgit Marie Schmidt and Silvia Weidenbach.

All entrants’ pieces in this competition will be on display in the museum from 4 to 22 November 2014. The winning designs can be purchased from the Soane Museum Shop from 4 November onwards. Haidée has developed two more vases for Sir John Soane's Museum which will be available to buy from 4th November 2014. They are also aptly names 'Brow' Vase and 'Drape' Vase.

Haidée's winning ‘Collar’ Vase dramatically contrasts between the flowing organic replica of the fragment, and the angular facades that attribute its function. The piece has retained the feeling of a fragment or a slice of the bust; this with the combination of the naturalistic white marble material will give the impression that you actually have a piece of Sir John Soane’s bust on your mantelpiece. The vase has been designed to hold one large flower or a small flower arrangement, the lean of the vase assists in the arrangement.

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